Archive for October, 2013

Friday, November 1 – Are You Ready For Google’s New Algorithm “Hummingbird”


Have you noticed any changes in your Google rankings lately?

Hummingbird isn’t an algorithm update. It’s a new algorithm and that’s incredible. It’s incredible because it’s a huge change and no one noticed.What is Google Hummingbird

Sure, there was some odd behaviour and some ripples over the last month but they’re all too common in search and I don’t know a single expert who looked at them and came to the conclusion Google had dropped its old algorithm entirely in favour of a new.

In fairness, the Hummingbird algorithm uses many of the old rules, weights, filters and systems of the old but has certainly changed the old “keyword search” power better know as “meta keywords”.

This is going to be a bigger change than people may realize as, especially when it comes to mobile SEO, long tail keywords are becoming more commonplace and are also generally of higher quality than that of someone entering a short tail phrase.

Join in on the conversation this Friday as Adam and Cheryl share so great tips!

Join us Friday, November 1st at 1:00 PM Eastern!

TO GET THE LINK HAND-DELIVERED EACH WEEK, SIGN UP NOW

Make sure to enter your information below or to the right to get the Hangout link, since it goes live 30 minutes before the event!

“See you” Friday!

Make sure you never miss a show! Enter your details below and be the first to receive exclusive invites, replays, reminders, opportunities and interviews reserved only for the "Local 2 Global" VIP community

Friday, October 25 – Why Customer Service Sucks So Much Anymore (And How To Fix It)


irate-customer-is-irateHave you noticed how difficult it is to get decent customer service these days?

So many companies in the “global space,” not having a physical location with a doorstep that an irate customer can darken, have let customer service slide to the point where, to contact customer service and actually get ANY response is considered “awesome”.

No, that’s not “awesome.”  Nor is being told to submit an anonymous support ticket when you have a real problem.

This slippage in customer service has permeated to local businesses as well.  As they strive to survive with tighter budgets, lower profits, and smaller teams – combined with the bar on customer service lowering across the board – customers are getting left in the dust.

Cheryl and Adam will take a direct, in-your-face look at WHY this is happening, and HOW to get back to doing things the right way, by re-purposing the very same tools that caused the problem in the first place.

Join us Friday, October 25th at 1:00 PM Eastern!

TO GET THE LINK HAND-DELIVERED EACH WEEK, SIGN UP NOW

Make sure to enter your information below or to the right to get the Hangout link, since it goes live 30 minutes before the event!

“See you” Friday!

Make sure you never miss a show! Enter your details below and be the first to receive exclusive invites, replays, reminders, opportunities and interviews reserved only for the "Local 2 Global" VIP community

Friday, October 11 – Why Your Voicemails Are Going Nowhere (And How To Reel Them Back)

caller-id-to-voice-mailIn this day and age, when your prospect’s phone rings, they’ll probably see it ring because their smartphone goes everywhere.

They’re also just as likely to let it go to voicemail – even though they know it’s you.

What’s worse – they probably won’t listen to the voicemail you leave for them.

Are your phone conversions sunk?  Yes, if you keep doing what you’ve been doing.

You can’t miss this episode, where Adam and Cheryl provide great strategies for overcoming this fact about today’s telecommunications.

Join us Friday, October 11th at 1:00 PM Eastern and find out!

TO GET THE LINK HAND-DELIVERED EACH WEEK, SIGN UP NOW

Make sure to enter your information below or to the right to get the Hangout link, since it goes live 30 minutes before the event!

“See you” Friday!

Make sure you never miss a show! Enter your details below and be the first to receive exclusive invites, replays, reminders, opportunities and interviews reserved only for the "Local 2 Global" VIP community

Friday, October 4 – We’ll Be Back Next Week

Due to an unavoidable schedule conflict, Adam will be unable to make the hangout so we’re taking a quick break 🙂

Take a few moments, scroll down and check out some of our most recent episodes!

See you next Friday, October 11 at 1:00 PM Eastern!

TO GET THE LINK HAND-DELIVERED EACH WEEK, SIGN UP NOW

Make sure to enter your information below or to the right to get the Hangout link, since it goes live 30 minutes before the event!

“See you” Friday!

Make sure you never miss a show! Enter your details below and be the first to receive exclusive invites, replays, reminders, opportunities and interviews reserved only for the "Local 2 Global" VIP community