Watch the instant replay of our January 11, 2013 Google+ Hangout right now by clicking Play below:

Among other topics we covered:

  • What information to ask for in an opt-in box, and why
  • Best practices – and how to avoid getting burned to the tune of $47 million – doing text-message marketing
  • Some “stealth” techniques for making opt-in boxes convert, including ninja lighting and eyeball techniques

We had a couple minor technical difficulties during the hangout.  We later learned it was because a tank drove down Cheryl’s street and loosened the cable wiring.  Really.

“See you” next week!