Online marketers, authors, and info-marketers need testimonials, case studies, and cheerleaders.  Since their next customer will base their decision to invest, at least in part, on the experiences have other had, this is critical.

For local businesses and service providers, folks check online reviews and often make buying or hiring decisions based on these – without even contacting that business or provider first!

What are you doing to build and optimize your social proof?social-proof

Come visit Adam and Cheryl Friday as they discuss this very important topic for local and global business.

“See you” Friday!